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Coporate Gifts: Not Just for the Holidays Anymore...

 

The December holidays are over but this doesn't mean that corporate gifts should be forgotten until next fall. At a professional round table discussion on corporate gifts produced by Chocolates à la Carte in 1992, ideas were shared that shed new light on this topic.

A marketing executive from a paper company with a large sales force stated that his company now sends out birthday to key buyers instead of holiday gifts. The reasons he gave for this shift in policy were:

  • The gifts are perceived as more personal and thoughtful
  • The recipients are genuinely impressed that the salesperson has remembered the date (sometimes they are the first person to wish them a happy birthday)
  • The gifts don't get lost in the holiday shuffle
  • It forces the salespeople to keep in close contact with their customers

This concept has proven very successful for the paper company. Even though it does take extra time and planning, it separates them from the competition and the rewards have been outstanding.

Chocolate à la Carte is able to assist companies with corporate gift needs. We offer a variety of impressive chocolate gifts that can be selected and shipped anywhere with just one phone call. Call Barbara Brandt at 1-800-966-7440 for more information on how Chocolates à la Carte can help build your business.

 

 


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