Chocolates à la Carte

Insights from Rick Pocrass

CEO Chocolates à la Carte

This recession has created many challenges. The future belongs to those companies who encourage and develop creative and innovative marketing strategies. Focusing on tomorrow's expectations and opportunities rather than yesterdays mistakes or failures is the secret to immediate survival and long term profitability.

Optimum emphasis on quality and service leads to recognition and reinforces customer loyalty. The benefits of giving business gifts and guest amenities are well documented. Designed effectively, they can steal the spotlight of your firm in a situation where you are vying for attention along with other competitors.

To obtain a competitive advantage, gifts or amenities must be of such high quality they reflect positively on your company's image. They must carry a high perceived value. Unique customized gifts, such as ones made from chocolate, are out of the ordinary and have high impact. The benefits of these chocolate gifts not only induce the purchase, but can boost repeat customers and increase volume. Additionally, they strengthen customer loyalty and offset competitive promotions.

Chocolates à la Carte is a pacesetter in the art of helping companies generate the winning edge. Call Barbara Brandt to assist you in developing specialized corporate gifts for your company.

Editor's Note - Prior to joining Chocolates à la Carte, Rick was a principal for an executive search firm specializing in recruiting marketing executives for start-up organizations. He has an MBA from University of Pittsburgh.

A marketing executive from a paper company with a large sales force stated that his company now sends out birthday to key buyers instead of holiday gifts. The reasons he gave for this shift in policy were:

The gifts are perceived as more personal and thoughtful
The recipients are genuinely impressed that the salesperson has remembered the date (sometimes they are the first person to wish them a happy birthday)
The gifts don't get lost in the holiday shuffle
It forces the salespeople to keep in close contact with their customers

This concept has proven very successful for the paper company. Even though it does take extra time and planning, it separates them from the competition and the rewards have been outstanding.

Chocolate à la Carte is able to assist companies with corporate gift needs. We offer a variety of impressive chocolate gifts that can be selected and shipped anywhere with just one phone call. Call Barbara Brandt at 1-800-966-7440 for more information on how Chocolates à la Carte can help build your business.